1. INTRODUCTION

BCHK Medical Group Limited (BCHK Medical Group Limited or hereinafter referred to as “us”, “our” or “we”) highly respects your privacy, and is fully committed to protecting the privacy, confidentiality and security of the personal data you provided to us or we collected about you when you use our website, software applications available on computers and mobile devices that include a link to this Privacy Policy, social media pages that we control as well as when you provided your information on the telephone or in person (collectively referred to as the “Sites”).

This Privacy Policy explains our personal data practices and the choices you can make about the way your personal data is used. You may be asked to consent to the terms of this Privacy Policy when making a booking or registering for a seminar and so forth otherwise corresponding with us via the Sites, and as required by the applicable law of the Personal Data Privacy Ordinance (Cap. 286). Otherwise your continued use of the Sites will constitute your deemed consent to the terms of this Privacy Policy.

2.1 PURPOSES OF COLLECTION

When using our Sites, you may voluntarily provide certain information about yourself or others, such as when you make a booking. We may thus collect Personal Information, i.e. information that identifies you or relates to you as an identifiable person that you may provide through the Sites about yourself or others. The personal data may be used by us for one or more of the following purposes:

a. Processing, fulfilling, checking and recording of booking-related and service-related matters you enquire, register or make with us, including locating bookings, verification and updating of records;

b. Contacting you for confirmations after bookings and services are made or after you sign up for seminars and so forth with us, including sending you emails or messages relating to the bookings and seminars and so forth;

c. Sending you communications such as surveys and seminars and so forth if you choose to receive such communications;

d. Responding to your enquiries, complaints and other communications, including inviting you to conduct statistical or demographic analyses; and

e. Providing for the safety and security of our clients and staff, and meeting the legal and regulatory compliance requirements, and for compliance with procedures as required by the Personal Data Privacy Ordinance (Cap. 486) and other legitimate purposes.

2.2 PERSONAL INFORMATION WE COLLECT

The provision of personal data is voluntary and we collect and process your personal data with your consent. However, if you do not provide sufficient information or in the event that you do not provide the information, we may not be able to help you further in processing our services. The information may include the following —

• Name, date of birth and Passport/HKID numbers;

• Postal address; email addressee(s); social media account numbers and IP addressee(s);

• Telephone and/or mobile telephone numbers;

• Emergency contact person(s) and contact numbers;

• Allergy information (if known);

• Credit or debit card numbers, expiration date and security code;

• Demographic information (gender and preferred language).

You may also indicate your preference for receiving communications from us.

2.3 CLASS OF TRANSFEREES

The personal data you provided will be made available to persons employed by us and engaged by us (relating to the purposes identified in (a) to (e) above only when needed). Apart from this, they may also be transferred or disclosed to government bureaux/departments, other organisations or other persons where you have given your prescribed consent to such disclosure, or where such disclosure is authorised or required under the law or court order applicable to Hong Kong.

2.4 AUTOMATICALLY COLLECTED INFORMATION

Our website and/or related social media pages collect statistical information about users to ensure a welcoming and accessible platform.

For this purpose, we may track your movement within the website, the pages from which you were referred, access time and browser types. We only use the information in aggregate and typically do not link it to you

personally. We may use tracking technologies to collect, store and sometimes track information for statistical purposes and for improving the services we provide, including using it to evaluate and improve our website.

For example, to gauge the effectiveness of our website and related social media pages, and to analyze site traffic and understand the users’ needs, our web server may recognize and automatically log a visitor’s domain name, the webpage from which a visitor enters our website, which pages a visitor visits and for how long, and the visitor’s IP address. We also collect and store information automatically using cookies and similar technology - please review our Cookie Policy for more information on these tools and your choices.

3. SECURITY

We use reasonable technical, administrative and physical features to protect Personal Information contained in our system against misuse, loss or alteration. While we strive to protect your Personal Information, we however cannot guarantee its absolute security. For example, we cannot enforce or control the security of the computers, electronic devices, or electronic communication method you use to send emails and submit Personal Information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you utilize will provide adequate security for communicating with us. We are not responsible for the disclosure or interruption of your Personal Information before we receive it.